Ladit, which has been highly acclaimed in Korea, has finally arrived in Japan.
Starting in 2025, outdoor brand "folbot" will become the official distributor in Japan for the Korean high-grade tent brand "Ladit," and will begin full-scale sales.
In Korea, its beautiful design and practicality have been highly praised, attracting attention on social media and at exhibitions. As a brand that combines high functionality and design, it has gained significant support from experienced campers.
In this column, we will introduce Ladit's brand concept, why Ladit is chosen by so many advanced campers, and the appeal of each product.
Brand Concept – “HOME AWAY FROM HOME” –
Based on the concept of "HOME AWAY FROM HOME," Ladit interprets a tent as "another home." For people who travel between the city and nature, it is a place where they can truly relax no matter where they are. This is what Ladit proposes as the "role of a tent."
Ladit is a tent brand for discerning campers who enjoy nature while seeking the comfort of "home."
Another Life in Nature. The Appeal of Ladit
A tent for "living" not just "staying"
Ladit is not merely a tool for sleeping. Its concept is to create a space for comfortable "living" in nature. As its brand message "HOME AWAY FROM HOME" suggests, it aims to be a tent that offers both the security of home and the dynamism of nature.
With its high ceilings, open layout, and insulation, it provides comfort for long stays and winter camping. The more you use it, the more you will appreciate its comfort, which is the appeal of Ladit.
Beautiful Aesthetics Blending with Nature
Ladit's design is inspired by traditional Korean architecture. The lines of the eaves and the interplay of light and shadow are beautiful, harmonizing naturally with changes in the environment, whether it's morning, evening, or rainy weather.
The brand color "Ladit Blue" is a calm shade that blends into the scenery without being overly assertive. The minimalist design, with as few embellishments as possible, creates a quiet presence that resonates with the landscape.
Reliability and Performance as Gear
Ladit is not just about looks. It possesses reliable performance that can be counted on even in harsh natural environments.
The main body uses 15D/40D ripstop nylon with SIL/PU coating, achieving a water pressure resistance of 3,000-5,000mm. DAC and 7001 aluminum alloy poles ensure both durability and lightness.
Furthermore, with abundant expansion options such as skirt structures, stove jacks, TPU doors, and vestibules, it is designed to adapt flexibly to any style or season.
Who Should Really Choose Ladit?
Ladit tents are not entry-level models; they are high-spec models for campers who demand reliability and comfort from their gear. While the price is not cheap, the value you experience in the field is certainly worth it.
We believe the following types of campers should choose Ladit:
・Heavy campers who enjoy camping year-round regardless of the season and make no compromises on their gear.
・Outdoor enthusiasts who enjoy tough environments and are looking for equipment that can handle snow camping and multi-day stays.
・Campers who prioritize uniqueness in design and function.
Product Lineup
SERINOA (6-person tunnel type)
Size: L560cm (Awning: 720cm) × W400cm × H230cm
Weight: Full package 26.23kg
Material: 40D Ripstop Nylon / SIL/PU Coating / Water resistance 5,000mm
Features: Freestanding tunnel type, high living space with minimal dead space, stove jack
SOLONGO (5-person tunnel type)
Size: L620cm × W360cm × H210cm
Weight: Full package 17.39kg
Features: Easy-to-pitch tunnel type, DAC poles, all-around ventilation, stove jack
GAUR (4-person dome type)
Size: L450cm × W450cm × H220cm
Weight: Full package 15.78kg
Features: Minimal wall slope due to 8-frame structure, combined with 2.2m ceiling height for high living space, DAC poles, high wind resistance, stove jack
ARCA (4-person tunnel type)
Size: L550cm × W320cm × H200cm
Weight: Full package 12.26kg
Features: Easy-to-pitch tunnel type, DAC poles, all-around ventilation, stove jack
LEXICON (4-person teepee type)
Size: L500cm × W500cm × H300cm
Weight: Full package 11.82kg
Features: Both classic beauty and functionality, stove jack
KIVITULI (2-person compact dome)
Size: Fly L292cm × W230cm × H105cm
Weight: Full package 3.1kg
Features: Lightweight compact model for solo-duo, DAC NFL poles
DUREC (1-person cot tent)
Size: Fly L332cm × W240cm × H108cm (including cot)
Weight: Full package 3.65kg
Features: Lightweight, easy to set up, large luggage space
OMBRE (W/H/O)
Size: W=450×450cm, H=500×500cm, O=500×516cm
Features: Wing / Hexa / Octa Tarp
WINDROCK
Size: L220cm × W100cm × H97cm
Weight: 0.23kg
Features: Lightweight windbreak, easy to set up, excellent storage
Gallery
Ladit: A New Way to Camp
For those who want to experience nature not just by "staying," but by "living" it—Ladit is the answer.
folbot will continue to showcase the appeal of Ladit products from various perspectives. In the next column, we will thoroughly dissect Ladit's flagship product, "SERINOA," introducing its internal structure, setup methods, and customization examples.
